Football for Peace and UK Children’s Parliament join forces
to launch Rehydrating The Earth Campaign

Football for Peace and Sir David Amess UK Children’s Parliament join forces to launch Rehydrate The Earth Campaign by unifying Jewish, Muslim and Christian primary-aged students to Kick Down ‘Wall Of Division’ Around Water Security

By: News Team | Published: 22 March 2024

*Maccabi GB, the Jewish sports organisation, organised Jewish primary school children from Rosh Pinah Primary School, Glengall Road, Edgware, Middlesex

*Association of British Muslims organised Muslim primary school children from:  Saint George of the Martyr of Church of England Primary School, London and Galton Valley Primary School from West Midlands

Rehydrate The Earth is part of a 10-year global plan to use the power of football and soccer in tackling global water issues and mobilize partnerships to help prevent and reduce water scarcity which are leading to tensions between communities around the world.

Football for Peace also launched the campaign on Thursday, March 21, at the National Mall in Washington, D.C. at 4:00 p.m. ET. 

As part of the activation, the UK Children’s Parliament saw a handover of Power from the Child Prime Minister who also was overseeing water issues in the UK to the new Child PM.

Football for Peace initiatives have been previously supported by high profile personalities including HRH Prince William of Wales, former PM of Norway Erna Solberg, the President of the Republic of Indonesia Joko Widodo, HE Sheikha Al Mayassa at the FIFA World Cup Qatar 2022,  HH Sheikh Rashid bin Humaid Al Nuaimi, President of the UAE Football Association, Brazilian international Ronaldinho, former footballer from Germany Mesut Ozil,  former French football player Patrice Evra, former Portuguese football legend Luis Figo and global icon Pele.

(London – March 18, 2024) Global nonprofit Football for Peace (FfP) joins sports bodies, athletes, and leadership of the UK Children’s Parliament, to announce the Rehydrating The Earth campaign on the eve of UN World Water Day, Thursday, March 21, 2024. 

To achieve its mission of advancing sports diplomacy initiatives to address social and environmental issues, FfP global campaign presents an opportunity to unite people from different faiths and backgrounds through the universal values of the game such as inclusion, global legacy, and peace. Rehydrating The Earth, supported by IGRAC (International Groundwater Resources Assessment Centre), aims at raising awareness on a full range of water challenges and the need for harmony and peace to establish partnerships that can provide immediate and long-term solutions. 

Leading up to the FIFA World Cup 2026 (Canada, Mexico, and the U.S.), the FIFA World Cup 2030 (Morocco, Portugal, and Spain), and the FIFA World Cup Saudi Arabia 2034, the 10-year initiative will help address global division and water scarcity by working closely with the public and private sectors through football activations and projects in different cities. 

The campaign will shine a spotlight in areas that can contribute to solutions – groundwater specifically, which is a critical source of drinking water and essential for agriculture globally, but there are gaps in understanding its significance. The nonprofit runs programs across Africa, Asia, UK and the U.S., and most recently has co-chaired a UN Think Tank on Water with the International Groundwaters Resources Assessment Centre to activate the football and diplomatic community for World Water Day (March 22).

The activity will unify Jewish, Muslim and Christian Youth To Create Unity by kicking down the ‘Football for Peace Wall Activation’. The youth attending has been organised by the Sir David Amess Children’s Parliament in collaboration with the Association of British Muslims, Maccabi GB and St Vincent de Paul Catholic Charity.

Posted: 28th March 2024